Design thinking, imperative in the era of de-banking

Excellent Analysis, proof Singapore is leading the pack in Fintech in Asia


“Banking is necessary, but banks are not.” Bill Gates

I wrote this article for EFMA Journal – the only European magazine devoted to the marketing and distribution of retail financial services – on ‘How design thinking helped OCBC Bank increase the sales of a new investment product by 150% and win customer’s trust’.




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